Studiothink is proudly headquartered in Cleveland, Ohio. We work with organizations of all sizes to communicate meaningfully to those that they impact, to successfully and positively drive the perception and awareness of their brands and initiatives.
Celebrating more than 15 years in business, Studiothink is a 17-person team of researchers, designers, directors, and writers from varied backgrounds and experiences. We are a full-service advertising and marketing firm. Our team has more than 150 years in this industry collectively, we build meaningful relationships through brand positioning, content creation, creative direction, design, as well as social and influencer engagement. Those relationships matter to us. No matter the channel, we provide professional, clear communication that gets our client's stories to the right audience.
Our talented team of communication experts, affectionately known as Thinkers, craft engaging multimedia stories that capture our clients’ unique brand perspectives before deploying them strategically. We take passion and turn it into positioning; determination into deliverables.
The new team member we are looking for is a Digital Marketing Coordinator, Content Department. This role works with the content department team members in collaboration with our client services team to develop and execute digital, social, and traditional content marketing strategies. Ideal candidates will have a good understanding of social media best practices, AP Styleguide, and particularly paid social media opportunities and execution. The ideal candidate will have a background in one or more of the following industries: healthcare, hospitality, criminal justice/law, nonprofits, and higher education. High priority is given to candidates with experience in two or more of the following:
Paid Social Media Strategy and Execution
Facebook & Instagram ad network
LinkedIn
Twitter
Influencer engagement and marketing
SEO/SEM strategy and execution
Google AdWords
Comprehensive digital and social marketing initiatives
Expertise with paid campaigns in “special” categories like housing and recruitment
We believe that systemic racism, sexism, classism, and homophobia disproportionately hurts the most marginalized people in society — including people of color, people from working-class backgrounds, women, and LGBTQ people. We believe that these communities must be centered in the work we do and in fact, are necessary to serve our clients at the highest level possible. Hence, we encourage applications from people with these identities or who are members of other marginalized communities.
Digital Marketing Coordinator, Content Department (Full-time)
The direct report is Director of Content. This role interfaces with all members of the team but most directly the Director of Content and Content team.
Roles & Responsibilities:
Assist with development of social and content strategy documents and deliverables
Assist with the execution and optimization of paid social and other digital marketing initiatives and campaigns
Paid campaign strategy
Client presentation of strategy
Project management of collateral and assets
Execution and optimization of campaigns
Reporting and recommendations
Drafting multi-purpose content for clients ranging from web copy to social posts to brochures and media messaging
Developing, executing, and monitoring paid social media, digital ad buys and marketing campaigns (Facebook, Instagram, LinkedIn, Twitter ads as well as Google AdWords)
Monitoring client social channels for any inbound messages, comments, reviews, etc.
Responding accordingly and/or forwarding information to the right point-of-contact
Acting as a point-of-contact and community manager regarding Facebook events or Eventbrite pages
Assist with Google/Yelp reviews
Assist with onboarding new and potential clients
Social, Web, and SEO audits
Creating client accounts in scheduling software and/or Business Manager
Competitor analysis, SWOT analysis, etc.
Brand standardization
Scheduling client social channels utilizing scheduling tools
Drafting social media posts and overseeing community management
Create, monitor, and report on relevant/important digital information and happenings to Account Managers and/or clients
Creating and monitoring client Facebook Event and Eventbrite pages
Assisting Interactive Design Manager and Digital Department with site audits and keyword research
Attending relevant client calls and meetings
Assist with scribing, note-taking, and follow-ups with Account Managers
Offering support on relevant digital/social matters and happenings
Attend and assist with relevant client events (on-site and via Zoom)
Other duties as assigned
Job Type: Full-time